Headquartered in Mumbai, Zepto is present across 10 major cities in the country, 1000+ employees strong, and delivers 3000+ products, including fresh fruits and vegetables, daily cooking essentials, dairy, health-and-hygiene products, etc., to Indian homes within 10 minutes.
Associate Director
About the job
Our Story
Zepto is a fast-growing startup that delivers groceries in 10 minutes flat through an optimized network of dark stores that we’re building across the country! We’re currently delivering in Mumbai, Bangalore, Delhi, Pune, Hyderabad, Kolkata and Chennai.
We’re incredibly well-funded and our investors include Y-Combinator, Nexus Venture Partners, and more! We’ve also built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart, Dream11, and institutions like Stanford, INSEAD, IIM, and IIT.
Your Role
As part of the Growth team, you will own all key goals with respect to the cohort (First time buyers/ Early Life cycle buyers/ Lapsed buyers) – Growth (orders), Retention, Conversion, Profitability etc. This is an end to end CLM role where the expectation is to look at all various levers to fasten graduation, improve retention & drive more orders sustainably from the said cohort.
KRAs –
- Responsible for delivering Orders & Profitability mandate for the cohort
- Work closely with stakeholders – Product, tech, CRM etc to shape best possible consumer experience for the cohort
- Develop & nurture incrementality & incentivisation framework by slicing & dicing cohort into micro cohorts
These are complex problems that require flexibility in thought, ability to influence key decision makers, analytical ability and bias for action. Someone with a knack for diverse problem solving, structure and decision making would excel at this role.
Qualifications & Experience
- Bachelor’s Degree from a Tier 1 institution; MBA is optional
- Demonstrated experience in CLM/Growth/Retention roles & problem solving at scale
- Comfortable & hands on with Data – Excel/SQL/(Python would be a plus)
- Able to work with and influence peers and leaders in a fast-paced, team environment
- Results-oriented with excellent communication and interpersonal skills – Sound analytical ability and customer centricity
What We’re Looking For
- People with an endless curiosity and hunger to learn
- Owners who will think of Zepto as their own venture
- Operators obsessed with customer experience
- Ability to work in a fast-paced environment and manage stakeholders across different teams, good communication skills with ability to work individually.
Senior Catalog Specialist – Catalog – Design
Your Role
As part of the Growth team, you will own all key goals with respect to the cohort (First time buyers/ Early Life cycle buyers/ Lapsed buyers) – Growth (orders), Retention, Conversion, Profitability etc. This is an end to end CLM role where the expectation is to look at all various levers to fasten graduation, improve retention & drive more orders sustainably from the said cohort.
KRAs –
- Responsible for delivering Orders & Profitability mandate for the cohort
- Work closely with stakeholders – Product, tech, CRM etc to shape best possible consumer experience for the cohort
- Develop & nurture incrementality & incentivisation framework by slicing & dicing cohort into micro cohorts
These are complex problems that require flexibility in thought, ability to influence key decision makers, analytical ability and bias for action. Someone with a knack for diverse problem solving, structure and decision making would excel at this role.
Qualifications & Experience
- Bachelor’s Degree from a Tier 1 institution; MBA is optional
- Demonstrated experience in CLM/Growth/Retention roles & problem solving at scale
- Comfortable & hands on with Data – Excel/SQL/(Python would be a plus)
- Able to work with and influence peers and leaders in a fast-paced, team environment
- Results-oriented with excellent communication and interpersonal skills – Sound analytical ability and customer centricity
What We’re Looking For
- People with an endless curiosity and hunger to learn
- Owners who will think of Zepto as their own venture
- Operators obsessed with customer experience
- Ability to work in a fast-paced environment and manage stakeholders across different teams, good communication skills with ability to work individually.
Manager – Sellside Category (Zepto Cafe)
Your Role
We are seeking innovative and results-driven leaders for Category Growth and Management to join our Zepto Cafe team. This role is critical in driving the growth and market presence of our Zepto Cafe business through strategic marketing initiatives, data-driven insights, and a growth-centric approach. The ideal candidate will have extensive experience in category management, sell-side management, pricing, merchandising, a strong understanding of digital marketing, and a proven track record of achieving growth targets in an ecommerce environment.
Key Responsibilities:
Strategic Growth Planning:
- Develop and implement comprehensive growth strategies to drive market share and profitability in the category.
- Identify and capitalize on market trends, consumer insights, and competitive dynamics to inform strategic decisions.
- Collaborate with the category leadership to align growth initiatives with overall company goals.
Marketing Strategy and Execution:
- Lead the development and execution of innovative marketing campaigns to enhance brand visibility and customer engagement.
- Work closely with the central marketing team to create integrated marketing plans that leverage various channels, including digital, social media, email, and events.
- Oversee merchandising, content creation, including product descriptions, promotional materials, and social media content.
Data-Driven Decision Making:
- Utilize data analytics to monitor category performance, customer behavior, and campaign effectiveness.
- Generate actionable insights from data to optimize marketing strategies and drive continuous improvement.
- Conduct regular market analysis to identify opportunities and threats, adjusting strategies accordingly.
Customer Focus:
- Champion a customer-centric approach in all growth and marketing activities, ensuring alignment with customer needs and preferences.
- Utilize customer feedback and insights to enhance the shopping experience and drive loyalty.
- Develop and implement strategies to improve customer retention and lifetime value.
Collaboration and Cross-Functional Alignment:
- Work closely with the buying team to ensure product assortment supports growth initiatives and marketing campaigns.
- Coordinate with the central sales and merchandising teams to maximize promotional impact and sales effectiveness.
- Foster strong relationships with internal stakeholders to ensure cohesive execution of category strategies.
Financial Management:
- Oversee the marketing budget for the category, ensuring efficient allocation of resources and achievement of financial targets.
- Monitor key performance indicators (KPIs) to track the success of growth and marketing initiatives.
- Implement corrective actions to address any variances and optimize financial outcomes.
What We’re Looking For
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 2-5 years of experience in category growth and marketing
- Proven success in driving category growth and achieving financial targets in an ecommerce environment.
- Strong understanding of in-app merchandising and digital marketing strategies and tools.
- Exceptional analytical skills and the ability to make data-driven decisions.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to execute and deliver results.
- Deep understanding of category trends and consumer behavior.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Strong attention to detail and organizational skills.
- Proficiency in using marketing and analytics software.
Why Join Us?
- Zepto is on a blitzscaling path unlike any other startup today. Be the digital flagbearer for demand in this journey.
- The opportunity to join one of the fastest-growing unicorns is rare. Also, we’re giving our team strong equity to create lasting wealth as our company grows.
Manager – Retention Analytics
Your Role
As part of the Growth team, you will be responsible for user retention and this will include designing the user journeys across multiple stages of the funnel to expand the share of wallet of the user on the platform. If you enjoy leveraging data for creative problem-solving, this role would be a great fit for you. What you would do:
â—Ź Responsible for segmenting the existing users based on their past purchase behaviors, basis duration, and category adoption.
â—Ź Responsible for uncovering opportunities to drive growth from existing buyers through upselling, cross-sell and repeat, maximizing ARPU (average revenue per user) on a multi-category platform like Zepto
â—Ź Building the right touch points throughout the order and user journey to maximize ARPU, and effectively build the best-in-class shopping experience on the Zepto app
â—Ź Experiment with multiple upselling and cross-selling techniques to different segments to assess what works best for a specific segment using various techniques like AB testing, geo experimentation
â—ŹPeriodically benchmark app conversion rate across parameters such as useability and features against competition and industry.
â—Ź A constant hunger to derive insights from data. Extreme user-centricity and solid logical thinking
â—Ź Setting up automated dashboards to analyze and track data
Qualifications & Experience
â—Ź Profound knowledge and hands on experience of SQL and Excel. Knowledge of Python is a plus
â—Ź 1-3 years of experience of analytics in an online B2C setup
â—Ź Bachelor’s Degree from an accredited university or college.
â—Ź Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.
â—Ź Results-oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision
What We’re Looking For
â—Ź People with an endless curiosity and hunger to learn
â—Ź Owners who will think of Zepto as their own venture
â—Ź Ability to work in a fast paced environment and manage stakeholders across different teams, good communication skills with ability to work individually
Senior Product Manager- Seller Experience
Your Role:
As the Senior Product Manager at Zepto, you will play a pivotal role in shaping the future of our seller experience charter. Your responsibilities will encompass:
- Developing and owning long-term visions, product roadmaps, competitive analysis, market and domain research, and Go-to-Market (GTM) strategies to drive substantial business impact and enhance customer satisfaction within the seller experience and finance domains.
- Collaborating seamlessly with cross-functional teams, including Engineers, Designers, Analysts, Business, Operations, and Finance, to foster a cohesive work environment and ensure alignment on strategic goals.
- Influencing key stakeholders across various departments to facilitate change management initiatives, driving product and technology adoption within the organization.
- Taking ownership of end-to-end key product metrics throughout the product life cycle, ensuring continuous improvement and alignment with business objectives.
What We’re Looking For:
We are seeking a candidate who possesses:
- A minimum of 5+ years of experience in Product Management, demonstrating a strong track record of success in the supply chain and e-commerce sectors (preferred but not mandatory).
- In-depth domain knowledge of seller Management Systems, seller Experience, and finance-related workflows, enabling informed decision-making and strategic planning.
- Exceptional problem-solving, critical thinking, and communication skills, combined with the ability to think innovatively and create differentiated solutions in a competitive industry landscape.
- The ability to thrive in high-pressure environments, delivering tangible business impact within time-critical situations and maintaining a focus on execution and milestones.
- A proactive approach to staying updated on new innovations and the latest technology trends, exploring opportunities to leverage emerging technologies for product enhancement and business alignment.
- Strong communication skills with the ability to communicate to all levels of the business
- Excellent time management and organizational skills and experience establishing guidelines in these areas for others
- Ability to foster collaboration and facilitate teamwork
- Ability to clearly and succinctly present information to an internal and external audience
- Persuasive written and verbal communication skills across diverse functions and teams
- Ability to influence a high-performing team of Product, Tech and Business Stakeholders





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